Stems Brooklyn is a florist located in Brooklyn, NY. Their goal is to have fun with flowers, provide superior customer service, and a product that makes a statement. You could say "...these ain't yo mama's flowers..." (unless yo mama is Mrs. Craven from The Secret Garden). We also want florals to feel accessible, which is why we created approachable workshops where anybody can learn to create a delicious bouquet.

01 Project Overview

Stems Brooklyn operated an online store through their website that was hosted by Square Space.  The issue was that they didn't allow customers to purchase via their website, simply because they couldn't set specific parameters to allow people to order during specific times.


The goal of the new website was simple - to improve the digital branding for Amy & her company. It is essential for her to be able to generate leads online - and her website is the main driving force.

02 Colors & Typography




03 UX & Lead Generation


Once customers go to place an order the website automatically prompts them to add additional items to their cart to help boost sales + customer experience!

04 What Stems has to say...

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