VWD - SEO & Website Maintenance


SEO / INTERNET MARKETING / Website Hosting + Maintenance

The proposal can be found here.

A solid SEO and internet marketing plan must be in place for any business to succeed online.  Vellore Woods Dentistry has been operating a website for quite some time but wants to increase their focus on organic SEO to help increase leads.

The goal with SEO will be to increase the visibility of the website in search engines, thus ranking higher in the search engines.  With the increase in ranking, our ultimate goal will be to receive leads from the website.

One of the most important aspects to consider for SEO is your overall return on investment.  In addition, it is important to understand the lifetime value (LTV) of each patient.  Therefore, if we are able to produce X number of leads per month, we can, in turn, see the overall ROI from these SEO efforts.

What needs to be done

With any website, it is important to establish an online presence for the business.  The thorough approach I use is put in place to ensure that I maximize your businesses opportunity online.

In addition, it is important to begin marketing your business online using a number of tactics that are outlined below:

  • Keyword research – This necessary step helps us to find all possible opportunities for your website to show up online.
  • Competitor research – This helps us to find keywords and particular phrases that your competition is already ranking for, along with some things that they may have missed.
  • On-site SEO – This is the process of taking the information found during our research, and implementing it onto the website as it is built. Each page will be fully optimized, including text, images and any other elements.
  • Yelp & Google My Business – Work to increase the presence of these listings.
  • Dental specific citations – Citations are mentions of your business online via directories and other sources. I will work to build out dental-specific citations to help solidify your business online in Google and other major search engines.
  • Submit website – Your website will be manually be submitted to Google, Yahoo, Bing and all other major search engines. This will ensure that the website is crawled and indexed by each search engine.
  • Content marketing & blogging – Once the website is launched, it will be important to consistently post content to the website to help provide additional information and resources for patients and potential patients. In addition, new content creates leverage to promote your website.
  • Link building* – Manual link building outreach will be performed to help gain authority for your website, therefore increasing your ranking in the search engines.
  • Guest blogging* – This is used to help promote your business on local websites that may have an audience that could benefit from information or services that you offer. Our writers will produce the content and handle the outreach.  This is another way to help build links to your website.

*Will be used once a solid foundation has been put into place (typically around the 6th month timeline)

The goals for your website

Our goals will be to work to increase the organic rankings for the Vellore Woods Dentistry website.  In the past, these rankings have been consistent, but have seen little to no change in the overall ranking of the website.  We will work to increase the placement and visibility of the website, thus increasing the number of leads received via the website.

Website Hosting + Maintenance

We will take care of the necessary items for website hosting and maintenance including the following:

  • Hosting
  • WordPress updates
  • Security scans
  • Performance scans
  • 30 minutes of necessary website changes/updates
  • Access to premium tools and software
  • Daily website backups

DETAILS OF PARTIES ENTERING INTO SEO CONTRACT

This agreement is hereby entered into between Kantsios Consulting, Inc. (hereinafter referred to as “SEO COMPANY”) and Vellore Woods Dentistry (hereinafter referred to as “CLIENT”) on December 5th, 2018.

REPRESENTATIONS AND WARRANTIES

SEO COMPANY agrees to provide CLIENT with search engine optimization and reporting services as described in this agreement for the period of 12 months, which starts immediately upon signoff of contract and initial payment submitted.

MONTHLY SITE OPTIMIZATION

The goal of our monthly site optimization will be to improve the overall rank and authority of the CLIENT website.  CLIENT wants to improve their ranking and visibility in search engines to help generate new leads and business.

  • Keyword research – This necessary step helps us to find all possible opportunities for your website to show up online.
  • Competitor research – This helps us to find keywords and particular phrases that your competition is already ranking for, along with some things that they may have missed.
  • On-site SEO – This is the process of taking the information found during our research, and implementing it onto the website as it is built. Each page will be fully optimized, including text, images and any other elements.
  • Yelp & Google My Business – Work to increase the presence of these listings.
  • Dental specific citations – Citations are mentions of your business online via directories and other sources. I will work to build out dental-specific citations to help solidify your business online in Google and other major search engines.
  • Submit website – Your website will be manually be submitted to Google, Yahoo, Bing and all other major search engines. This will ensure that the website is crawled and indexed by each search engine.
  • Content marketing & blogging – Once the website is launched, it will be important to consistently post content to the website to help provide additional information and resources for patients and potential patients. In addition, new content creates leverage to promote your website.
  • Link building – Manual link building outreach will be performed to help gain authority for your website, therefore increasing your ranking in the search engines.
  • Guest blogging – This is used to help promote your business on local websites that may have an audience that could benefit from information or services that you offer. Our writers will produce the content and handle the outreach.  This is another way to help build links to your website.

Deliverables:

  • Monthly reporting
  • Client phone/email meetings upon request

Assumptions:

  • Timeline (12+ months)
  • CLIENT must provide SEO COMPANY with all logins and access
  • CLIENT must cooperate with and work along with SEO COMPANY when necessary

TERMS OF AGREEMENT

PARTIES & PURPOSE

This Agreement is made between Vellore Woods Dentistry and Kantsios Consulting, Inc. 2460 Royal York Avenue, Charlotte, NC 28210.  CLIENT agrees to retain SEO COMPANY for 12 months of SEO services as described in this entire document hereto and made a part of this Terms of Agreement.  After 12 months, the contract will automatically be renewed.

PRICING & FEES

Total – $2,475 CAD
Breakdown:
Organic SEO – $2,395 CAD
Website hosting & maintenance – $80 CAD

CLIENT agrees to pay all additional hours of work, approved by CLIENT, at our standard hourly rate of $110 USD per hour. CLIENT also acknowledges that SEO COMPANY may recommend 3rd party software or services, to be paid by CLIENT upon CLIENT’s approval.

CLIENT MUST ACKNOWLEDGE THE FOLLOWING

  • All fees are non-refundable.
  • All fees, services, documents, recommendations, and reports are confidential.
  • CLIENT acknowledges that SEO COMPANY has no control over the change to search engine policies or algorithm changes. At any time, CLIENT’s website may lose rankings or be excluded from any search engine at the sole discretion of the search engine.

PLACE OF LAW

This agreement shall be governed by and construed in accordance with the laws of the State of North Carolina.  The jurisdiction for the contract will be Mecklenburg County, NC.

ARBITRATION

All claims and disputes arising under or relating to this Agreement are to be settled by binding arbitration in Mecklenburg County, North Carolina.

CONTRACT RENEWAL

CLIENT agrees that this contract will be in effect for the agreed upon duration, and renewed immediately following the completion of this agreement.  After 12 months the overall strategy and optimization will be reviewed before renewal.  In some cases, the strategy may need to be increased (more time intensive) in order to increase, or continually increase rankings.  If necessary the payment amount may need to be increased but will not do so without a thorough discussion. 

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GK Design & Development https://www.grantkantsios.com
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Document name: VWD - SEO & Website Maintenance
Unique Document ID: 4270110af69bc5d42e4406d52ab4699b90e11173
Timestamp Audit
December 7, 2018 3:49 pm ESTVWD - SEO & Website Maintenance Uploaded by Grant Kantsios - [email protected] IP 2600:1700:e20:27b0:7d07:a178:1de5:641c, 2600:1700:e20:27b0:7d07:a178:1de5:641c