PMM is the business association for the Plaza Midwood area of Charlotte. The Plaza Midwood business district developed organically while retaining historical relevance. PMM is the business association for this unique and evolving district.
The goal of the PMM website was two fold. First, it was essential for the merchants association to help promote the local businesses through the website. In addition, they would need a platform to allow companies to sign up and manage their own listings.
02 Color & Typography
03 UX & Lead Generation
With an improved user experience, we were able to drive more traffic to the CTA's. Elements, such as the subscription form on the bottom of the page, were necessary to capture as many email leads as possible.